NPS Marketing
If you work with marketing you can benefit a lot by using NPS in your marketing. In the marketing department you can e.g. use the NPS model to:
- Identify customer types
- Target marketing campaigns on the basis of customer loyalty
- Improve newsletters
- Target sales campaigns
- Support the sales process
- Encourage more good reviews
Personalized marketing with NPS
NPS is a great tool for those who want to personalize and target their marketing more. Get inspiration on how NPS can help you as a marketing employee here.
Customer groups
With NPS the company's customers are divided in these loyalty degrees: Promoters, passives and detractors. This gives the marketing department an obvious opportunity to target the communication.
The target group
Examine your promoters more closely and find common characteristics. In marketing, you can then go for a more well-defined target group and target the communication to them.
Recommendations
It is obvious to get promoters who are loyal and satisfied customers to recommend your company to others. You can e.g. encourage these customers to recommend your business on social media.
Offer
Customers who are defined as passives are satisfied but disloyal and will often go for the good offer from you and your competitors. Here it is often about marketing your good offers.
Additional sales
Marketing campaigns targeted at promoters is largely about getting them to buy even more products or services from your company. There is a high probability that they will do so.
Put out the fire
Dissatisfied and disloyal customers are defined as Detractors in the NPS system. The faster you identify and address their objections, the greater the chance of converting and retaining them.
Smart NPS software for the marketing department
CleverNPS offers a smart NPS cloud solution. The NPS software makes it easy and manageable for the marketing department to create and strengthen the marketing effort. You can e.g. base the marketing effort on insights into the customer’s loyalty and satisfaction.
Use NPS data in marketing
With our NPS solution the marketing department is able to follow the NPS development. You can also actively use the specific results right down to the customer level. Knowledge of the customer’s degree of loyalty will quickly become an important work tool for your marketing department, if it is not already so today.
Order a presentation
At CleverNPS we are happy to give you and your marketing department a non-binding online presentation of the CleverNPS system. You can order a presentation by using the book a meeting function on this page, or you can contact us in another way.
The 3 degrees of loyalty
Understand how NPS can be used
At CleverNPS, we have over 10 years of experience with NPS. Over the years, we have helped many companies to understand and use NPS in their company.
NPS consulting services
In addition to offering our CleverNPS software solution, we also offer NPS consulting services. Our experience means that we can quickly and precisely guide your company on how NPS can be used in your marketing department. Of course we can also help you implement NPS in other departments of your company.
Starting point in your marketing
As advisers, we always start from the view point of your company and the marketing you have today. Together we can define different goals that NPS can help you with in the marketing department. In addition, through ongoing consultations, we can help analyze the NPS results and help target your marketing efforts. Get more out of your marketing budget, have a talk with us and hear how NPS can help.
Contact CleverNPS
If you are interested in knowing more about how NPS can be used in your company, we are ready to give you a non-binding introduction to NPS. If you are already looking for NPS software, we are of course also ready to give you a presentation of our user-friendly Danish-developed system. Call, write or book a meeting today.