The insight into your customers’ loyalty, combined with a number of the company’s key figures, gives you a unique opportunity to identify and optimize not utilized potential and prioritize your focus areas. The result is improved revenue and earnings as well as less customer departures. Here you can read about some of them…
The lifetime value of your customers
The influence of consumers on the success of your business today depends on far more than the purchase of the consumer. A growing proportion of your customers will share their shopping experience with their network, and a certain proportion of them will actually listen and act on your customers’ recommendations. Where your ambassadors will have a positive impact, your critical customers will have a direct negative impact on the health of your business. The faster you are able to identify critical customers and process their objections, the better it is for your business.
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