NPS - Net Promoter Score

NPS systemise your customers’ feedback and creates valuable insight.

How to get more and more satisfied and loyal customers with NPS

From customer to fan with Net Promoter Score

The benefits of strengthening your customers’ loyalty are obvious. Loyal customers buy more, are customers for longer and recommend your company to their network to a much greater extent.

It’s easy – Method, system and consulting

With Net Promoter Score (NPS), employee Net Promoter Score (eNPS) and CleverNPS, you get the benefit of a method and a system as well as consultancy services. It works and you get the best of two worlds with our solution.

NPS is in fact the world’s most widely used method within customer loyalty. It has been thoroughly tested and has helped thousands of large and small companies. NPS gives insight into the customers’ unfiltered experiences, which has help companies worldwide to achieve better results. When you use NPS as a tool, you strengthen all departments in the company, from management, marketing, product development, finance to production and sales.


As a method NPS is a simple and extremely effective way to systematically work with your existing customer base. The method consists of a number of thoroughly tested solutions and is used all over the world by large and small companies in all industries.

The core of the method is that it quickly and continuously gives you an indication of your company’s ability to create loyal customers that want to recommend your company to their network. NPS also gives you a number of tools for how to prevent customer departure and to identify customers who wants to buy more.

The method also provides an opportunity to conduct an ongoing employee survey (eNPS) that provides insight into the organization’s well-being and readiness to meet the company’s customers.

Get more and more satisfied customers with NPS
Loyal customer - How NPS works

How NPS works

NPS typically consists of 1 question and the opportunity to write a comment:



Customers’ answers are divided into 3 categories:

NPS question
  • 9 and 10 = Promoters. Loyal and satisfied customers who will most likely recommend the company to their network
  • 7 and 8 = Passives. Satisfied but possibly disloyal customers who are likely to switch to another supplier if there should be a good offer
  • 0 to 6 = Detractors. Dissatisfied and disloyal customers. Here, there has probably been a specific case or incident that the customer is unhappy about.

Call CleverNPS

If you want to hear more about an NPS solution, contact us immediately. Call and talk to us about how CleverNPS can help you gain more loyal customers.

Write to us

You can send us a message around the clock. We always respond quickly. You can get more info about NPS, eNPS and about how to improve customer experience and increase your sales.

    Book a meeting

    Here you can easily and conveniently book an online meeting. Together we can go through the benefits, your company can obtain with an NPS solution from CleverNPS. Book a meeting now.

    NPS Consulting

    You are not alone. CleverNPS has many years of experience in with NPS surveys and solutions. Since 2013, we have been helping and training a large number of companies to create better results and get more customers and more loyal customers. We have done this using NPS and the toolbox that supports the method. We have a certification from those behind the NPS model, it gives you and your company a good starting point for your journey towards more and more satisfied and loyal customers. We will help you all the way.

    Contact us where you want to know more.

    *Net Promoter Score and Net Promoter System are developed by Fred Reichheld – Bain & Company and Satmetrix.

    A focused effort with the customer at the centre